23 01, 2018

Van Heertum Design upgrades Bols Liqueurs USA

Especially for the US market we revamped the entire iconic Bols liqueur range. With this packaging upgrade Bols further premiumizes the brands image and celebrates their deep brand heritage, dating back to 1575.

18 01, 2018

Van Heertum Design creates for top collection Aurum Brothers

“Create a packaging design for men’s jewellery that tells the story of ancient gemstones and literally takes you into the world of Aurum Brothers” … was the challenge we got with this design.

Aurum Brothers’ passion is providing men with custom luxury wrist-wear that is the perfect combination of style and comfort. They are on a mission to revive ancient crafting techniques, materials and stories the stones used to carry within them. So storytelling is one of the key missions at Aurum Brothers that we needed to translate into the packaging design.

27 11, 2017

VHD joins BNO Nextpack

We are very proud to present the fact that we have joined BNO NEXTpack, a special platform within the Dutch Design Association (BNO), which brings together the most important packaging design agencies in the Nethelands.

The platform tries to strengthen and promote the packaging design industry in varies active ways. The other agencies are; Anthem, Bowler & Kimchi, Brum Design, Bataafsche TeekenMaatschappij, dBOD, DesignBridge, FLEX/design, Millford, PROUDdesign, Reggs, SOGOOD, VBAT en Snow Donuts.

For more information: http://bno.nl/nextpack


10 08, 2017

Van Heertum Design VHD wins Red Dot Award 2017

The jury for the Red Dot Award: Communication Design 2017 has made its decision. In a process spanning several days, the 24 experts assessed more than 8,000 creative works from agencies, designers and companies from 50 participating countries. VHD was awarded the Red Dot Award for the Cráneo Organic Mezcal packaging design they created together with David Ravandi (proprietor at COM).

7 08, 2017

New Challenge

We are very proud to announce a new addition to the VHD family.

We will be working on a global strategic brand and packaging level with Bentley. A great, iconic brand with lots of brand stories to tell.

10 07, 2017

Marketing Tribune – “The use of 3D packaging design structures”

Dutch marketing trade magazine ‘Marketing Tribune’ asks our Strategy Director, Rob van Heertum, his opinion on the topic; Should 3D packaging design structures be used more, by brand owners, in the marketing mix.

Click on the article to read the complete piece (in Dutch) on the next page.



4 07, 2017

Verpakken – “About VHD interview”

Great interview in “Verpakken”, a Dutch packaging trade magazine, with Frans and Rob van Heertum. What is VHD, the oldest design agency in the Netherlands (in other words most experienced…) all about!?

Click on the article to zoom in.



20 06, 2017

600 new designs for San Mauro; Saluti da Sorrento

Sorrento, Italy, is well known all over the world for its Lemons, with their thick, rough and aromatic yellow skins. San Mauro used them to create a new product “Novolio al Limone di Sorrento”. A first class lemon scented oil produced following local cultural craftsmanship. After picking the lemons, only the yellow skins are pealed by hand and they are put into San Mauro’s own olive oil. After the essential lemon skin-oils are consumed by the olive oil the new product is filtered and bottled in production batches of 600 bottles. This leaves a fresh lemon olive oil with a fine and delicate lemon flavor and scent.

For this amazing product, VHD created a special packaging design with lots of room for the unique brand story.