25 10, 2018

VHD restyling for iconic Bols Genever Range

Van Heertum Design recently renewed the design of the Bols Genever range, which consists out of the young genever, very old genever, corenwyn 2 and corenwyn 6. One bottle and three jugs that are even more radiating to be part of one Bols family. With references to the heritage and Amsterdam. The city that has been the origin of the brand that, now more than ever, stands for craftsmanship, taste, top quality and Amsterdam guts.

11 10, 2018

Marketing Tribune – “P van Packaging”

The communication mix is changing, but Packaging is a constant factor, often being a crucial part of the product’s success. Together with the BNO, Marketing Tribune (a Dutch trade magazine) formulated 4 actual packaging design challenges based on the current market situation and asked 4 design professionals (including our Strategy Director Rob van Heertum) for their feedback.

Click on the article to read the complete piece (in Dutch) on the next page.

 

 

2 10, 2018

Verpakken – “Zuivelhoeve klaar voor de toekomst”

Dutch trade magazine ‘Verpakken’ asked a few design experts, including our Strategy Director Rob van Heertum, their opinion on the latest restyling of Zuivelhoeve.

Click on the article to read the complete piece (in Dutch) on the next page.

 

10 07, 2018

VHD creates luxury packaging Balmoral Serie Signaturas

Royal Agio Cigars is introducing Balmoral DUETO. This is the first handmade cigar blend released under the new collaboration-based Balmoral Serie Signaturas platform and features a team up of Royal Agio Cigars’ CEO Boris Wintertmans and E.P. Carrillo’s legendary Ernesto Pérez-Carrillo. While each cigar maker has a unique and personal style, they share a philosophy that passionate curiosity is essential to discovering and enjoying the best life has to offer.

9 04, 2018

Verpakken – “Geschenk of toch verpakking?”

Verpakken, a Dutch packaging trade magazine, did an article on our Aurum Brothers Varnos luxury packaging design. Read all the ins and outs of our design process.

Click on the article to read the complete piece (in Dutch) on the next page.

 

27 03, 2018

NOMINATED for the ADCN Awards

We got nominated with our Aurum Brothers, Varnos Collection, design in the category Packaging Design. The ADCN Awards – the Lamps – are the Dutch Professional Awards for Creativity and Craft in Advertising and Design. All 996 entries have been judged by a member jury and a professional jury.

The ADCN Award ceremony and announcement of the winners will take place on the 17th of April at the Opera & Ballet in Amsterdam. Fingers crossed!

For the complete list of nominees click here.

 

28 02, 2018

Fonk – “Trends in packaging design”

Dutch magazine Fonk asked 6 design experts, including our Strategy Director Rob van Heertum, their opinion on some up and coming packaging trends.

Click on the article to read the complete piece (in Dutch) on the next page.

 

23 01, 2018

Van Heertum Design upgrades Bols Liqueurs USA

Especially for the US market we revamped the entire iconic Bols liqueur range. With this packaging upgrade Bols further premiumizes the brands image and celebrates their deep brand heritage, dating back to 1575.