14 03, 2017

NOMINATED for the ADCN Awards

Yesterday evening we got nominated with our Craneo Mezcal design in the category Packaging Design. The ADCN Awards – the Lamps – are the Dutch Professional Awards for Creativity and Craft in Advertising in Design. All entries have been judged by Professional and Members Juries.

The ADCN Awards Ceremony and announcement of winners will take place on the 13th of April at Carré Theatre in Amsterdam. Fingers crossed!

For the complete list of nominees click here.

 

13 03, 2017

Fonk – “Packaging Trends Interview”

Dutch trade magazine ‘Fonk’ asks Frans van Heertum (Creative Director) and Rob van Heertum (Strategy Director) about their vision on the packaging design trends of today. The answer is simple; “Following trends is not our thing, we rather set new ones!”

Click on the article to zoom in.

 

 

28 02, 2017

Marketing Tribune – “Heintz van Landewyck Calendar”

Dutch trade magazine ‘Marketing Tribune’ takes a look into the complete design and production process of the Heintz van Landewyck Calendar, a very special design project we did in honour of the 170th anniversary of the van Landewyck Group.

Read the complete piece (in Dutch) on the next page.

 

 

14 02, 2017

VHD welcomes Panter & Meharis

Royal Agio Cigars has chosen Van Heertum Design for their global cigarillo brands Panter and Meharis. With this step we’ve set up a long term strategic design cooperation with Agio Cigars.  We were already working for the premium Long Filler brand Balmoral and with this great new addition we will be responsible for all of Agio’s strategic brand developments and packaging designs.

7 02, 2017

Nominated 4 times for NL Packaging Awards 2017

We got nominated 4 times for the NL Packaging Awards 2017, “the” award for the Dutch Packaging industry. Very proud since 4 nominations puts us right on top of the leader board. We got nominated with the Cráneo Organic Mezcal design for 123 Organic Tequila, USA (1 time in the Category Spirits and 1 time in the Category Sustainability), the Bols Genever Barrel Strength design for Lucas Bols, Amsterdam (in the Category Spirits) and with the Balmoral Lancero FT design for Royal Agio Cigars, Duizel (in the Category Non Food). The 16th of March the winners will be presented on a special award gala, so fingers crossed.

26 01, 2017

VHD celebrates 170th anniversary van Landewyck

When Heintz van Landewyck asked us to work on a design project that would celebrate their 170th anniversary, we were very honored. When we found out more about this calendar project we also got very exited because of the total freedom in creative design and execution. Only guided by the tobacco quotes through history, divided amongst the 12 months, the pallet was completely blank and we were ready to go…

Normally every design project contains a lot of boundaries that determine how far you can take a creative idea. Next to this there are the physical limits of technical production. So you can imagine the lack of these boundaries and limits was like music to our ears and right up our alley.

8 12, 2016

Combining innovations within Design, Material & Production

We regularly set up design projects and search for the technical boundaries and latest innovations within our creative profession. With these projects we create the possibility for our designers to learn more about production processes and what they can establish with them in their daily design work. This insight gives our designers the ability to create on a “higher level” and to prevent problems that can occur later on in the production phase. What you see, in the design phase, is what you get, in the production phase.

Often these innovations reach us through our global innovation network, consisting out of market leaders within the global packaging industry, with whom we have build a strong relationship to stay up to date on the latest developments and production techniques. In return we keep them up to date on market insights and production demands.

In this case it was Point to Paper, a company specialized in the production of special laser cut projects that gave us the inspiration for this particular design project.

6 12, 2016

Trends in Packaging Design – Terug naar de essentie

Rob van Heertum (Strategy Director / Partner at VHD) gives his opinion on current packaging trends, in “tijdschrift voor Marketing” issue 12, December 2016.

In the Case Designtrends, by Elsbeth Eilander (in Dutch) – “Trends in packaging design, terug naar de essentie” – the following trends are discussed: ASAP (as simple as possible), Geometry, Ornately old fashioned and Shelf life. Next to these 4 trends, Rob identifies a fifth food packaging trend – Cultural Authenticity.

Read the complete article here.