We regularly set up design projects and search for the technical boundaries and latest innovations within our creative profession. With these projects we create the possibility for our designers to learn more about production processes and what they can establish with them in their daily design work. This insight gives our designers the ability to create on a “higher level” and to prevent problems that can occur later on in the production phase. What you see, in the design phase, is what you get, in the production phase.

Often these innovations reach us through our global innovation network, consisting out of market leaders within the global packaging industry, with whom we have build a strong relationship to stay up to date on the latest developments and production techniques. In return we keep them up to date on market insights and production demands.

In this case it was Point to Paper, a company specialized in the production of special laser cut projects that gave us the inspiration for this particular design project.

Until now handicraft was mostly used to establish laser cutting in design projects, but now the choice was made for the development of a full automatic production process, with the use of a laser cut machine. We were involved from the very first beginning, when the first prototype was build. Mainly as a spectator, but because we were this closely involved for approximately 2,5 years, we gathered more and more insight and technical possibilities we could use in the creation of this specific design.

These projects are often very expensive to execute. A lot of creative design hours, production time, testing and experimenting with innovations and ideas. This is the reason why we involve several partners’ form our global innovation network. Often there are many different production processes involved and for each production step we find the suitable partner. Each company has its own specific know how in regards to materials and production techniques. This collaboration is the only way that we can achieve these spectacular innovative design results.

The project ‘Windmill and Flowers from Holland’

We have been creating the most luxurious packaging for years and the developments on the production side of packaging are really inexhaustible. It is the packaging that sells the product. Brand values like exclusiveness, quality, fine scent and purity, working mechanism, you name it, need to be translated and communicated to the brand audience. Sometimes you want to show the product, or give a sneak preview. Things that already could be done by applying a window in the pack, or by creating wholes through die cutting. NOW that we can use fine laser cutting, we have the possibility to show part of the product in a very subtle and distinctive way. You can even go as far as to give a pre “smell” of the product.

It was these elements that inspired the concept idea of keeping the outside white and simple, and focussing on the colourful inside, symbolizing the “inside” of the packaging, being the centre of importance. By spinning the wheel, we have been able to create a movement that seems to come from within.  Like a windmill that turns and produces wind, instead of the other way around. The flowers you see represent colour and scent.


Van Heertum Design VHD
is responsible for the creative development and the complete production coordination of this design project. Circulation 30.000 pieces.

Iggesund Paperboard supplied the paper board, Invercote 230 gr/m2, and published an article about this project in their magazine Inspire .3 – 2016 issue # 54, in which a copy of this project was enclosed as Inspire Treat.

Drukkerij Tielen was responsible for the offset print work and the finishing. Printing size 71,8 x 51,8 cm. Printed double sided in 5 colours.

Hermans supplied the messing tools for the hot foil stamping and embossing.

Leonhard Kurz Benelux supplied the hot foil, Luxor MTS 377.

Finishing Touch was responsible for the actual hot foil application and the embossing.

Snel BV applied the folding and spot glueing process.

Point to Paper produced the laser cut part and can be proud of their development of this machine.

Read the article in Inspire Magazine here.