After winning an international design pitch, VHD created the corporate design for JTI’s JUMP program. JTI is a leading international tobacco manufacturer that makes some of the world’s best-known brands, including Camel, Winston, Mevius (Mild Seven), Benson & Hedges, Silk Cut, Sobranie, Glamour and LD.

JUMP is a fast-paced, learning experience that gives ambitious, talented students and recent graduates the chance to dive head-first into a dynamic, global business.

It offers them the opportunity to realize their potential in the areas of marketing, finance, human resources, information technology and many more. Whichever JTI career path is chosen, as a JUMP trainee, they’ll get in-depth training and fantastic on-the-job experience.


For the key visuals of this new corporate style, we flew in real JTI trainees, from across the globe, for one big photo shoot in Geneva. On the different visuals you can literally see them “jump to their potential”. The new style has been rolled out across many different media. For the main webpage see

JTI is certified as a “Top Employer for Outstanding HR practices and Employee Conditions” by the Top Employers Institute”. With 26,000 employees of more than 100 different nationalities, they are powered by the global diversity of their people. They strive for continuous improvement and embed quality into everything they do.