How better to start the year than by winning a prestigious design award!
Earlier this week, on their 25th birthday, Jopen unveiled a new logo and labels for their core range. According to commercial director Lydian Zoetman the previous logo from 2014, the one with the Jacobus church in which the horecabrewery is housed, was “in need of renewal”.
For Bastardo Organic Tequila Liqueur we designed a completely sustainable packaging design where all items are individually sustainable. Bottle, labels, ink, glue etc. Even the artwork on the labels is created by hand: wood carvings to stipulate the complete sustainability.
Last year Royal Agio Cigars introduced their new collaboration-based Balmoral Serie Signaturas platform, for which we created the first “Dueto” edition and the design strategy for future collaborations. This year we created the second edition: ‘Paso Doble’.
Bath salt soaks help you detox, hydrate, heal your skin and the therapeutic benefits of bathing in sea salt have been around for ages. It’s rich with minerals like magnesium, calcium, zinc and potassium which help strengthen the skin and improve hydration levels.
On the 19th and 20th of March 2019 the NL Packaging Event will be held for the first time, in the ‘Rijtuigenloods’ in Amersfoort, and VHD will be present as a gold partner. Visit our stand B 15 for a chat or a walk along our PackagingWallofFame. Better yet, let’s discuss how to get your packaging on the wall as well.
Van Heertum Design recently renewed the design of the Bols Genever range, which consists out of the young genever, very old genever, corenwyn 2 and corenwyn 6. One bottle and three jugs that are even more radiating to be part of one Bols family. With references to the heritage and Amsterdam. The city that has been the origin of the brand that, now more than ever, stands for craftsmanship, taste, top quality and Amsterdam guts.
The communication mix is changing, but Packaging is a constant factor, often being a crucial part of the product’s success. Together with the BNO, Marketing Tribune (a Dutch trade magazine) formulated 4 actual packaging design challenges based on the current market situation and asked 4 design professionals (including our Strategy Director Rob van Heertum) for their feedback.
Click on the article to read the complete piece (in Dutch) on the next page.