The jury for the Red Dot Award: Communication Design 2017 has made its decision. In a process spanning several days, the 24 experts assessed more than 8,000 creative works from agencies, designers and companies from 50 participating countries. VHD was awarded the Red Dot Award for the Cráneo Organic Mezcal packaging design they created together with David Ravandi (proprietor at COM).
We are very proud to announce a new addition to the VHD family.
We will be working on a global strategic brand and packaging level with Bentley. A great, iconic brand with lots of brand stories to tell.
Dutch marketing trade magazine ‘Marketing Tribune’ asks our Strategy Director, Rob van Heertum, his opinion on the topic; Should 3D packaging design structures be used more, by brand owners, in the marketing mix.
Click on the article to read the complete piece (in Dutch) on the next page.
Great interview in “Verpakken”, a Dutch packaging trade magazine, with Frans and Rob van Heertum. What is VHD, the oldest design agency in the Netherlands (in other words most experienced…) all about!?
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Sorrento, Italy, is well known all over the world for its Lemons, with their thick, rough and aromatic yellow skins. San Mauro used them to create a new product “Novolio al Limone di Sorrento”. A first class lemon scented oil produced following local cultural craftsmanship. After picking the lemons, only the yellow skins are pealed by hand and they are put into San Mauro’s own olive oil. After the essential lemon skin-oils are consumed by the olive oil the new product is filtered and bottled in production batches of 600 bottles. This leaves a fresh lemon olive oil with a fine and delicate lemon flavor and scent.
For this amazing product, VHD created a special packaging design with lots of room for the unique brand story.
Great night at the NL Packaging Awards 2017 yesterday, were we took home the GOLD for the Craneo Organic Mezcal design in the category Sustainability. The jury had the following comments: “It’s the total concept, the story and the fact that on all fronts sustainable steps have been made. Every separate aspect of the packaging is looked at from a sustainable point of view. The storytelling is strong. In a luxury segment, sustainability is taken into account, without making concessions on design or other demands. This makes it innovating and distinctive within the spirits category.”
Next to winning with Craneo Organic Mezcal, we also got nominated in a second category with Craneo and in two additional categories with our packaging designs for Bols Genever and Balmoral Lancero, which makes it a very successful year at the NL Packaging Awards.
Yesterday evening we got nominated with our Craneo Mezcal design in the category Packaging Design. The ADCN Awards – the Lamps – are the Dutch Professional Awards for Creativity and Craft in Advertising in Design. All entries have been judged by Professional and Members Juries.
The ADCN Awards Ceremony and announcement of winners will take place on the 13th of April at Carré Theatre in Amsterdam. Fingers crossed!
For the complete list of nominees click here.
Dutch trade magazine ‘Fonk’ asks Frans van Heertum (Creative Director) and Rob van Heertum (Strategy Director) about their vision on the packaging design trends of today. The answer is simple; “Following trends is not our thing, we rather set new ones!”
Click on the article to zoom in.