10 07, 2017

Marketing Tribune – “The use of 3D packaging design structures”

Dutch marketing trade magazine ‘Marketing Tribune’ asks our Strategy Director, Rob van Heertum, his opinion on the topic; Should 3D packaging design structures be used more, by brand owners, in the marketing mix.

Click on the article to read the complete piece (in Dutch) on the next page.



4 07, 2017

Verpakken – “About VHD interview”

Great interview in “Verpakken”, a Dutch packaging trade magazine, with Frans and Rob van Heertum. What is VHD, the oldest design agency in the Netherlands (in other words most experienced…) all about!?

Click on the article to zoom in.



20 06, 2017

600 new designs for San Mauro; Saluti da Sorrento

Sorrento, Italy, is well known all over the world for its Lemons, with their thick, rough and aromatic yellow skins. San Mauro used them to create a new product “Novolio al Limone di Sorrento”. A first class lemon scented oil produced following local cultural craftsmanship. After picking the lemons, only the yellow skins are pealed by hand and they are put into San Mauro’s own olive oil. After the essential lemon skin-oils are consumed by the olive oil the new product is filtered and bottled in production batches of 600 bottles. This leaves a fresh lemon olive oil with a fine and delicate lemon flavor and scent.

For this amazing product, VHD created a special packaging design with lots of room for the unique brand story.

17 03, 2017

VHD wins NL Packaging Awards 2017

Great night at the NL Packaging Awards 2017 yesterday, were we took home the GOLD for the Craneo Organic Mezcal design in the category Sustainability. The jury had the following comments: “It’s the total concept, the story and the fact that on all fronts sustainable steps have been made. Every separate aspect of the packaging is looked at from a sustainable point of view. The storytelling is strong. In a luxury segment, sustainability is taken into account, without making concessions on design or other demands. This makes it innovating and distinctive within the spirits category.”

Next to winning with Craneo Organic Mezcal, we also got nominated in a second category with Craneo and in two additional categories with our packaging designs for Bols Genever and Balmoral Lancero, which makes it a very successful year at the NL Packaging Awards.

14 03, 2017

NOMINATED for the ADCN Awards

Yesterday evening we got nominated with our Craneo Mezcal design in the category Packaging Design. The ADCN Awards – the Lamps – are the Dutch Professional Awards for Creativity and Craft in Advertising in Design. All entries have been judged by Professional and Members Juries.

The ADCN Awards Ceremony and announcement of winners will take place on the 13th of April at Carré Theatre in Amsterdam. Fingers crossed!

For the complete list of nominees click here.


13 03, 2017

Fonk – “Packaging Trends Interview”

Dutch trade magazine ‘Fonk’ asks Frans van Heertum (Creative Director) and Rob van Heertum (Strategy Director) about their vision on the packaging design trends of today. The answer is simple; “Following trends is not our thing, we rather set new ones!”

Click on the article to zoom in.



28 02, 2017

Marketing Tribune – “Heintz van Landewyck Calendar”

Dutch trade magazine ‘Marketing Tribune’ takes a look into the complete design and production process of the Heintz van Landewyck Calendar, a very special design project we did in honour of the 170th anniversary of the van Landewyck Group.

Read the complete piece (in Dutch) on the next page.



14 02, 2017

VHD welcomes Panter & Meharis

Royal Agio Cigars has chosen Van Heertum Design for their global cigarillo brands Panter and Meharis. With this step we’ve set up a long term strategic design cooperation with Agio Cigars.  We were already working for the premium Long Filler brand Balmoral and with this great new addition we will be responsible for all of Agio’s strategic brand developments and packaging designs.