Rob van Heertum (Strategy Director / Partner at VHD) gives his opinion on current packaging trends, in “tijdschrift voor Marketing” issue 12, December 2016.

In the Case Designtrends, by Elsbeth Eilander (in Dutch) – “Trends in packaging design, terug naar de essentie” – the following trends are discussed: ASAP (as simple as possible), Geometry, Ornately old fashioned and Shelf life. Next to these 4 trends, Rob identifies a fifth food packaging trend – Cultural Authenticity.

Read the complete article here.